Timing and flawless completions are keys to a successful POP, display or rack installation. SPAR KROGNOS interactive, store-level reporting system allows our field managers and clients to monitor the store-by-store progress of any installation, in real time. You will know exactly when and where displays have been installed, so the effectiveness of supporting advertising is assured.

Furthermore, SPAR KROGNOS Internet Issue Tracking System allows Merchandising Specialists to identify potential in-store problems (manager refusals, missing displays, insufficient product, etc.) so rapidly that necessary corrections can be made and seen by Retailers, Manufacturers and SPAR KROGNOS so the impact of promotional efforts are assured.

The faster a new product can get into distribution, the faster sales can begin to grow, and the more difficult it is for competitors to respond.

Speed, with quality, is the hallmark of SPAR KROGNOS service. While it's not unusual for other suppliers to take up to 4-8 weeks to achieve 80% ACV on a new product launch, SPAR KROGNOS has been able to hit that level in a single week.

There are two reasons for SPAR KROGNOS success:

Proprietary, industry-leading, Internet-based communications technology lets SPAR KROGNOS design and deploy merchandising assignments faster than others. SPAR KROGNOS Merchandising Specialists get on the job faster so SPAR KROGNOS projects are completed sooner.

SPAR KROGNOS managers and clients receive real-time, immediate feedback, direct from store level, detailing the status of all work. Projects are relentlessly tracked against predetermined pacing schedules. If or when challenges arise, everyone in the SPAR KROGNOS system knows right then, so they can take immediate action to keep on schedule. SPAR KROGNOS routinely completes 97%+ of all stores assigned in time lines committed to clients.

Using marketplace intelligence to give our clients a competitive advantage is the objective of all SPAR KROGNOS market research. SPAR KROGNOS approaches the gathering and analysis of marketplace information with the objective of recommending ways to either remedy or exploit the revealed situations as quickly and economically as possible. Among our more effective discovery  tools are:

	Product, promotion and advertising controlled-store testing
	Test marketing
	Mystery Shopping
	Consumer point-of-purchase intercept
	Store audit, planogram and display compliance evaluation We also offer the following services: �          Retail Market Entry Strategy �          Market feasibility studies �          Business Planning and Financial Retail projections �          Trade area analysis �          Retail Operating & Franchisee Manuals �          Merchandising Management & Inventory Control

Your product or service probably came to life as a great idea. During introduction and implementation, a little helpful criticism made you what you are today. Now, a little helpful criticism can make you even better.

Our Mystery Shopper service is designed as an "unannounced" look at your business, or your competition, from your customer's point of view. With an unbiased, candid eye, our Mystery Shoppers can spot potential problems in your marketing plan or service which you may be overlooking... but which your customers are not.

Posing as customers, our trained researchers will:
	Visit your establishment
	Purchase your product or service
	Inspect the premises
	Evaluate appearance
	Evaluate courtesy
	Evaluate adherence to quality control standards
	Provide measurement regarding all other factors which affect consumer trust and loyalty

SPAR-Solutions will put all of the results into a concise comprehensive report which will enable your staff to quickly identify and remedy problem areas before it is too late.


If you want to uncover problem areas within your product or service, or simply find out how you rate with your customers, give us a call. Remember most people who are unhappy with a product or service don't always complain... they just don't come back.


Who Are Mystery Shoppers?
Our mystery shoppers have worked on various projects which assures you of quality and accuracy in data collection. We can select shoppers for your program to fit whatever demographic profile you choose.

SPAR KROGNOS presents its findings, conclusions and recommendations using the same
 terminology and focused on the same bottom line issues as the people to whom we're presenting.